NOTES:

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Books by Dan Kennedy (of course!)

We've learned more from Dan Kennedy than any other "guru." His direct "No B.S." approach will help you make money fast! (No kidding!)

Books by Seth Godin

If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale.

Other Books on Our Bookshelves (General)

Other Books on Our Bookshelves (Copywriting)

Other Books on Our Bookshelves (Sales/Selling)

Other Books on Our Bookshelves (Real Estate)

Other Books on Our Bookshelves (Wealth/Personal Finance)

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